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Wells International College – Eightynine Marketing

Education

Wells International College

WIC is a vocational college based in Sydney CBD. They provides training courses in IT and Business. This project was to re-brand and modernise all the materials for the first time since the school’s establishment.

Objective:
To create a brand image that represented WIC’sĀ innovative courses in IT and Leadership Management. This new look also need to attract and match a younger audience with fresher look and feel. All the corporate identity elements will be revamped with the newly developed logo and incorporated in other aspects like the interior design and signage of the new campus.
The project was a year long process where the team established a design direction across all media and retained consistency throughout different platforms.
Our Involvement:
  • Company logo and branding guidelines
  • Corporate identity such as business card and other stationery
  • Design and printing of new marketing collateral
  • Large scale signage
  • Monthly marketing campaigns
  • New website development
  • Social media channel, such as, Facebook and weChat
  • E-learning site development and e-learning materials
Outcomes:
This project was a successful experiment and the first college among the five colleges under Times Education Group that implemented a full re-branding.

WIC-Print-post

post-wic-stationery

post-wic-banner